Internal versus External Corporate Social Responsibility: Company Age and Size Moderate CSR Efficacy
Corporate social responsibility (CSR) efforts by established legacy brands are often seen as inauthentic.What can brands do to genuinely engage in CSR omnipure k2533 efforts? This study investigates internal CSR as a potential solution.CSR type (internal and external) and extrinsic cues (brand size and age) interact to affect congruence, authentici